2014 NATM Convention & Trade Show Analytics Executive Summary

Participation

• Second highest attended NATM event in recent history with 880 registrants (15% increase over 2013 show).
• Sold out trade show floor 3 weeks before the event.
• Highest number of trailer manufacturers in attendance since 2010.

Exhibitor Survey

• 100% of exhibitors surveyed agreed that NATM Convention & Trade Show is a high quality exhibition that benefits their company.
• Of those surveyed and who plan to exhibit at the 2015 trade show, 100% said they will return and 1 said they will take more space.
• 46% of exhibitors introduced a new product. This is an opportunity for many exhibitors to increase their booth traffic by introducing new products.

Attendee Survey

• 95% of attendees said the value of NATM’s trade show was good to excellent
• Attendees gave the trade show a rating of 4 out of 5.
• 89% of responding attendees have a role in purchasing products
• Significant increase in number of first time attendees (13%)
• 92% of attendees indicated they will definitely or probably attend NATM’s convention in 2015.

Workshop Attendee Survey

• Overall Speaker approval rating was 4.18 out of 5

Attendee Comments from Workshops

• Very realistic. I’m impressed with how well it was presented. [I learned]New tactics I need to adapt to our current procedures. THANKS!!! Well done.—Attracting and Retaining Quality Employees workshop
• [The speaker] made me feel comfortable and engage me even though I have a language barrier. – Attracting and Retaining Quality Employees
• Glad NATM is doing this! – Transitions: How Successful Family Companies Structure Their Business for Future Success
• Very beneficial and informative.- Technical Forum: Morning Session
• SAE Session was very well prepared & Informative—Technical Forum:  Session 2

Next Show

• February 11-13, 2015 in New Orleans, Louisiana at the Ernest N. Morial Convention Center
• 2015 exhibit space will be released first to 2014 sponsors, followed by pre-registered exhibitors. The space will open to all other eligible exhibitors by mid-to late June 2014.